Jakob de Tobon creative

The Fortune Capsule

Concept and art direction for The Fortune Collection. Every garment is a fortune cookie — inside you’ll find your unique words of wisdom.

Selected work
(01/05)

Calligraphy and cashmere
Lisa Yang — Seasonal campaign

Selected work
(02/05)

The Earth Motif
The Motif Magazine – Magazine Project

Selected work
(03/05)

Story of Fall

Selected work
(04/05)

Soft Move
H&M Move — Global campaign

Selected work
(05/05)

Work

The Fortune Capsule Lisa Yang
Of every tree The Motif Magazine
The Earth Motif The Motif Magazine
The Blue Motif The Motif Magazine
Trademark Campaign H&M Move
A Rou Holiday Lisa Yang
Mallorcan Fall Lisa Yang
Hombres Chinoises Lisa Yang
My Happy Place — Andreea Diaconou The Motif Magazine
Contrasts Lisa Yang
Vivien SSAW Magazine
Nederlandse tulpen The Motif Magazine
Seasonal Campaign H&M Move
Brand Stories Lisa Yang
Shirt Story Gant
Blue skies and cloudlight knits Lisa Yang
The Blue Motif The Motif Magazine
A New Day Lisa Yang
Our Rays of Sun Lisa Yang
Book Project The Tarn
The Blue Motif The Motif Magazine
Marte Mei – Making with nature The Motif Magazine
Calligraphy Lisa Yang
Story of Fall Lisa Yang
Soft Move H&M Move
The Blue Motif The Motif Magazine
Midnight in Paris Lisa Yang
Campaign Alice Pinchbeck
The Happy Motif The Motif Magazine
The Blue Motif The Motif Magazine
Campaign and Website Phi Atelier

hello@jakobdetobon.com

Jakob de Tobon,
creative- art- brand- director
+ publisher

Brand director, Lisa Yang
Publisher, The Motif Magazine

All rights reserved © Jakob de Tobon, 2026

@jakobdetobon
@themotifmagazine